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A Gift For Whom?
I received an email yesterday from a golf-related company with which I’ve done business as a consumer. I’m not going to name names, but I’ll bet you’ve had a similar experience as the one I’m about to...
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Letting Customers Win
I know we talk a lot in this space about being customer centric and how that paradigm shift can result in great sales. It’s always nice when I can find evidence to back up that assertion, and I have...
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The Blend
One of the really special things about the holiday season in my town is the concert put on each year by the high school music department. They held the 75th annual one over the weekend and it was...
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Watching You Watch
Welcome back, and I hope everyone had a restful and joyous holiday season. I spent some of it watching TV and you probably did as well. Of course, depending on what brand of TV you have or what apps...
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Dishonesty As A Feature, Not A Bug
Since we began the year yesterday with a screed about data gathering practices which are less than forthcoming, let’s continue with some thinking on native advertising. I admit I’m fairly old school...
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Why Your Marketing Job Is Safe
A lot of folks who thought they were in marketing are finding out that they’re really computer scientists. That’s a shame in my book. Surprised I’d say that after all of the rants in this space about...
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Give It A Rest
Last week was CES, the big show that takes over Las Vegas. 140,000 or so folks descend to schmooze and to check out that latest technology. I used to go every year but I can’t say as I’m disappointed...
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Quite Content With Content
I think I may have misspoken. Well, not misspoken, exactly, but perhaps I’ve conveyed the wrong idea about my feelings on content marketing. The fact that you’re reading the screed today should tell...
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Pew, Privacy, and You
I think we all know that Big Brother is watching. Putting aside what the government may or may not be doing (no politics here!), most people are aware that every move of their digital lives is...
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The Pimp Of Shrimp
Our Foodie Friday Fun this week comes to us courtesy of “Restaurant Startup“, a show on CNBC. If you’ve never seen it, the people behind two restaurant concepts pitch for an investment. One is...
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Unhealthy Salads
Our Foodie Friday Fun this week comes to us courtesy of the folks at McDonald’s. I happen to like fast food as much as the next person even if I rarely eat it anymore. It’s not a shock to anyone …...
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Any Press
There is an old expression that “any press is good press.” It has a couple of corollaries – “as long as they spell my name right” being one. I’d like to examine that in light of the most talked about …...
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Trust No One
I see that “X-Files” is back on the air. I’ll admit that I was never a huge fan, although maybe if I go back and binge watch the old stuff it will grow on me. Still, there was a line … Continue reading →
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Engaged With Engagement
Many of us who hang around in marketing circles often mention the word “engagement.” It’s a term that expresses a connection between a consumer and a brand and is a highly sought after end result of...
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Misplaced Marketing
Way back when in the dark ages before digital, I used to be involved in selling sports programming to sponsors. One of the truisms with respect to selling golf was that a lot of CEO’s played and that...
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Standards And Practices
After selling a schedule of TV ads to a sponsor, there always came a moment during which you held your breath. It was the time when the sponsor’s commercial was reviewed by the Standards And Practices...
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Getting Real
This Foodie Friday, I’d ask for an extra minute of your time so you can watch the commercial below. It encapsulates our business thought perfectly: I’d say that the spot is less about “big” food than...
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The Canal Street Of Media
If you get off the New York City subway on Canal Street, it isn’t long before you’re approached by someone selling fake goods. Preeminent among them are the watch salespeople, but it’s not hard to...
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How’s That Going?
Sometimes when I meet people and they describe their work lives to me, I’ll listen as they tell me what they’re doing and then follow up with a simple question: “how’s that going for you?” You’ve...
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A Thought About Budgeting
Where are you in your annual planning cycle? The end of March always seemed to be a time when I would have to begin looking at marketing budgets for the upcoming fiscal, so I had a thought you might...
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