Smoke And Mirrors
I wrote last week about magic and distractions. Another magically-themed post today about the smoke and mirrors magicians use in their acts. That expression has come to mean something that’s deceptive...
View ArticleUnlimited Gall
You might be aware of the battle going on in the wireless provider space which revolves around “unlimited” service. Yes, I meant to put unlimited in quotes because as it turns out there is no such...
View ArticleLearn To Shut Up
I don’t suppose it will be a great shock to any of you that there is new research out that shows marketers can be their own worst enemies. The study comes from Bridge Ratings and is entitled The...
View ArticleIgnorance Is No Excuse
I don’t think any of us like being deceived unless we’re watching a magic show. It’s especially angering when you find out that what you believed to be a trusted source has told you something based on...
View ArticleHow To Cure A Headache
My introduction to the business side of media came when I was a teenager. My dad was a television rep who sold time to ad agencies. Broadcasting Magazine showed up every week and once in a while, he’d...
View ArticleThe Luck Of The Scottish
This Foodie Friday, we have a fail to discuss. I’ve been trying to figure out if this is a demonstration of abject stupidity or just a stunt designed to make some viral noise. If it’s the latter, it’s...
View ArticleMarketing, Not Annoying
As the weather warms up (despite a blizzard rearing its ugly head), I start to get ready for the upcoming golf season. For me, that means ordering a supply of balls. I’m too cheap to pay full retail...
View ArticleNo Cabbage For The Corned Beef
It’s Foodie Friday as well as St. Patrick’s Day! Most people in the U.S. associate the holiday with food (as well as with drink). Corned beef and cabbage is generally the food we think of here, and...
View ArticleUnkept Promises, Ungathered Feedback
Last week I wrote about how a company with which I did business became a source of annoyance. I realize that the odds are slim that they read the piece, especially since they, through a surrogate,...
View ArticleThe Margin Of Error
One bit of my old life as a broadcaster that I seem unable to leave behind is the ratings. TV ratings – and specifically those from Nielsen – are the currency of the TV ad business and billions of...
View ArticleNew Isn’t Synonymous With Good
A decade or more ago (2003, actually), there was an early attempt at a VR world called “Second Life.” It’s still in existence although in my mind it reached its PR peak way back when. Many sports and...
View ArticleA Lesson From Junior
I’m a fan of NASCAR, specifically of its top tier, now called the Monster Cup Series. For my non-gearhead friends and readers, don’t knock it until you’ve tried it, preferably in person (bring...
View ArticleWhat Do You Know
It’s Foodie Friday and this week I want to reflect on an experience I think many of us have had. I’m not quite sure what to call it – an awakening? An education? It’s what happens when you have your …...
View ArticleYou Calling Me A Liar?
The screed is a little late today because I’ve been tied up on the phone trying to get the central air conditioning fixed. This saga started a week ago when I noticed that the house seemed rather warm....
View ArticleFalse Pretenses
It’s Foodie Friday and it’s also Cinco De Mayo. Contrary to popular belief, what’s celebrated today is not Mexican Independence Day. Rather, it’s a celebration of the Mexican victory at the Battle of...
View ArticleIs There Anybody Out There?
Over the years, I’ve been privy to a lot of data. My own business analytics (my website, blog posts, social presences, etc.), as well as those of my clients, kick off a lot of information. Combine that...
View ArticleIt’s A Scam
A couple of decades ago, as I began spending more and more of my professional time in the world of digital, I worked for a guy who wasn’t a believer in all of the hype. He thought that the...
View ArticleTolls
As you might have guessed from the name of my company (Keith Ritter Media), I’ve spent a great deal of time in the media business, both as a marketer and as a publisher. The business model used to be...
View ArticleEating With Your Eyes
It’s Foodie Friday, and today’s topic is the thought that we “eat with our eyes.” While sometimes you can smell food coming, most often our eyes are the first sensory organ we use as part of eating....
View ArticleGenerically Speaking
This Foodie Friday, I’ve been thinking about store brands. Some of them – such as the Costco vodka really being Grey Goose at under half the price – are the stuff of legend. Other places – such as...
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